The Importance of a Clear Message - or How to get people to spend more time on your website!
Do you ever feel that you’re just totally surrounded by noise and clutter these days? It can be soooo easy to get sucked into that huge, gaping, black hole that social media can sometimes become, can’t it? We’ve all done it. You start off looking at, or for, one specific thing and all of a sudden two hours has gone by! How did that happen? Or you get your desk cleared and your filing up to date but before two minutes has gone by someone has dumped a load of paperwork on you whether it’s more tasks to do, bills to be paid, newsletters you keep meaning to unsubscribe from, letters about school projects or class photos or whether it’s simply junk mail coming through your letter box. The communication and clutter is constant, endless and blends in to become a mass of white noise in your life.
That’s why it’s so important in this time of mass multimedia to make your message crystal clear. You don’t have time to beat around the bush these days because your clients, or potential clients, will be off to look at the next new, bright and shiny thing! So if you want to speak directly to your clients and to keep their attention then stop and consider exactly what a video could do for your business.
There’s so much talk about video these days that you have to be careful not to get too carried away by it all. Remember, one video can’t do everything! It’s far better to decide on exactly what you want your message to be and then take it from there. Do you want to show people how beautiful and wonderful your products are? Or maybe you’d like them to know about your specialist training in the services you offer? Want to do some coaching? Then you might need to get the message out there, to the right people, that you exist and can cater for specific needs. Whatever your reason for needing a video for your business, make sure it’s specific and clear on message. This is especially true if you’re using a short video on social media to drive traffic to your website.
Of course, if you have the time, ie on your website, for a longer video, then you might want to combine some of these elements. It’s quite interesting for potential clients to find out a bit about you and to discover why you do whatever you do before then seeing you in action. Just keep it clear and don’t go overboard on the personal stuff – clients don’t need your life history! It’s also worth bearing in mind that the average user spends 88% more time on websites that have a video* – that’s quite an increase and you do want people to stay and look!
So, whatever you want to tell your clients, or potential clients, keep it simple, clear and to the point. Make sure they know who you are, what you do and how you can help them – the rest is elementary, as they say….
Whether you want to make your own video or have it produced for you,
Julie Neilson Media can help you to harness the power of video. So, get in touch and visualise YOUR business!
Fully insured and a member of Disclosure Scotland’s PVG Scheme Membership.
*Steve Gumm, Business 2 Community