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As a generation of teenagers prepare for their upcoming school exams, my youngest included, oh joy, it strikes me that for many people, getting ready to use ViDEO is not dissimilar to preparing for an exam!

But you can make it a lot more fun – and less stressful too!

(I know not everyone thinks of ViDEO as fun but it really can be, you know!)


So, like the students, hopefully, who are preparing for their exams, I’m guessing you have a


If you’re running a business, if you’re helping people with what you do, then you have all your knowledge and expertise around that.

But do you know WHAT you know?!

Do you know exactly HOW MUCH you know?

And do you know how VALUABLE that knowledge is?

Often we end up taking for granted what we might have known for some time and it’s easy to assume that everybody knows this stuff.

But that’s often not the case!

Someone who’s coming to your Knowledge Base as a beginner, might not have any idea about anything in your area of expertise.

And, let’s face it, you know A LOT!

You’ve possibly got YEARS OF EXPERIENCE in this subject matter.

You’ve got a LOAD OF LEARNING behind you.

You may very well have information and knowledge LEAKING OUT OF YOUR EARS!

You know so much!

You know your stuff!



Often we know so much but it’s easy to have it all jumbled up in our heads!

We know what we need to know, when we need to know it and use it.

But we don’t always know where to start when it comes to making ViDEOs because we have so much knowledge and expertise!

Now, think about the students who have to revise and make revision notes, maybe some flash cards and so on.

You need to organise and break down your KNOWLEDGE BASE into manageable, easy to digest chunks.

It’s no good trying to teach or share all that you know in one fell swoop – that would just be totally overwhelming for anyone.

And this goes for service and product-based businesses.

So, like the students with upcoming exams, can you divide your KNOWLEDGE BASE into different topics and sections?

From there, you can work out a user journey for potential customers and clients who are new to your area of expertise, to this Knowledge Base.

Where should they begin?

What do they need to know?

What are they not aware of that they perhaps should be?

Or what should they be moving towards?


Remember, with exams, you not only have to answer questions but often you also have to work out what the questions actually mean in the first place! (I used to hate that and give me continual assessment any day!)

Anyway, my point is that your Target Audience might not know which questions they should be asking.

Your Target Audience might not be aware of or understand the bigger picture when it comes to what you deal with or how you help people.

So, you have to break it down for them.

Take your topics and sections or themes – however you want to break down your KNOWLEDGE BASE – and make it easy for your Target Audience to understand.

Relate what you’re talking about in your ViDEOs to what they do know.

(And that often comes down to their Pain Points.)

Then you can ask their questions for them!

What are they struggling with?

What do they need help with – and why?

How could their lives be improved with your knowledge – or products?

What is their ultimate goal – in relation to what you offer?

And where does all that fit in with your KNOWLEDGE BASE?

So you’re breaking down your Knowledge Base, not simply for your Target Audience – but also for YOU so that you can see exactly where and how YOU fit in with your TA’s needs, hopes, desires and so on.

And you can also see where your Target Audience fits into whatever it is that you have to offer!

What stage are they at?

Which of your products or services are going to be most suitable or helpful for them?

Examiners mark papers knowing exactly what information the questions are asking for and what the answers should be.

Your Target Audience doesn’t have all the information so YOU need to spell it out for them.

You need to create the questions that they maybe didn’t know they needed to ask!


And of course, when students are writing their answers or producing their practical work, they have to present it in the correct fashion.

Likewise, you need to present your questions and answers and any information in a way that your Target Audience can easily access and understand.

And that is where your ViDEO work comes into play.

Don’t simply chuck a load of information onto the exam paper or create a random pile of practical work, walk away and hope for the best.

You need to think about how you’re going to get your information across and what order to do that in.

What type of ViDEO is going to work best?

What content should you put in your ViDEO?

How should that ViDEO look?

How long should your ViDEO be?

Where does this ViDEO fit into your user journey?

All of those types of questions need to be addressed.

And with a bit of forward planning, some revision and maybe some help from a tutor, if you need it,

You could be Top of the Class when it comes to

Your ViDEO Ventures!

So, those are my thoughts for today.

I hope that’s been helpful in some way.

Let me know what you think.

And remember that it’s never too late to start using ViDEO and that YOU really can be an Awesome ViDEO Star!

You know where I am if you need me.

Take care & bye for now!

Julie x

PS I presented this as a live Tuesday Chat in my free Facebook group, Be Seen Be Heard Be Known! which you're very welcome to join!


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