ARE YOU REACHING ENOUGH PEOPLE?

In case you didn't know, I’m currently recording and editing lessons for my new From Camera Shy to Camera Confident online course, which I’m upgrading.

And that got me wondering…

How Are You Showing Up For Your Target Audience?

There’s an incredible amount of talent, knowledge and expertise amongst the people I know.

How are you sharing YOUR portion of that?

How are YOU showing up for your Target Audience?

Are you doing 1:1s with your customers and clients?

Are you doing in person group work?

Maybe you’re running in person workshops.

But are you also doing webinars?

Are you group coaching via Zoom or Facebook?

Are you going live or sharing pre-recorded ViDEOs on different social media platforms

and in different groups?

How many people are you reaching?

And how many people COULD you be working with?

And all that led to the thought –

Have You Considered Creating Online Courses?

The good thing about on-line courses is that you only have to make each course once!

You can add to it and you can upgrade it at any time, but, generally speaking, you make it once and then you can share or sell it over and over and over again!

As a wee aside, this is similar to the idea that you may have heard me mention before about using ViDEOs to answer your Frequently Asked Questions.

If you often get asked the same question, you can record the answer in a ViDEO and then put that on your website or on your YouTube channel.

And the next time someone asks you that question, you can direct them to your website or channel for the answer.

That not only saves you time because you’re not having to answer the same question AGAIN but, it also means that you can direct traffic (ie people) to your website!

So, it’s a win win!

Likewise, if you create an on-line course, you’re cutting down on your teaching or coaching time and, you’re also opening up the possibility for more and more people to work with you!

And that’s a good thing, right?

You can spread your talent, your knowledge and your expertise further and further afield, reaching and helping more people than you could by working 1:1.

So, Where Do You Start and What Do You Need to Think About!

Content

You need to decide what your course is going to be about.

And then you have to decide how you’re going to present your information –

Will you Talk over Slides?

Do Pieces to Camera?

Show Practical Demonstrations?

So, decide on your topic, how you’re going to present it and then you can create a lesson plan and work out what else you can offer alongside

Equipment

You’ll also need to think about equipment.

What will you record with –

A Laptop, maybe with a Webcam?

Your Mobile Phone?

A DSLR or ViDEO Camera?

Will you use an Integrated or an External Microphone?

And what about Lighting?

And how are you going to set things up to get your Best Shot?

(Can I do a wee shameless plug here for my Set Up To Shine! coaching service?! No? OK… Hee hee!)

Editing

And when it comes to Editing your course, will you do it yourself or would you rather hire someone to do it for you?

That might come down to Budget, the Skills you already have and also how much Time you have available.

Hosting

Where will you Host your course?

On your Website or your own Platform or on a Hosting Platform?

What other Features would you want apart from hosting the course ViDEOs?

What kind of Budget do you have for this?

Those are a few of the questions around hosting that you’ll need to look into.

Payment

You’ll also need to think about how much your course is Worth!

How much will you Charge for your course?

How and where will people Pay for your course?

Landing Page

It would probably also be a good idea to create a Landing Page for your course.

Where are you going to put that and what Content will you have on it?

Marketing

And then you’ll need to Market the course and let people know about it!

Are You Up For It?!

So, are you up for Creating an Online Course?!

Is it something that you want to do?

Would it enhance your business?

And is it something you’d like some help with –

A How To Guide

Or maybe an Accountability Group for support and encouragement?

What would YOU need to enable you to create an online course to help YOUR BUSINESS?

Get in touch, let me know and I’ll see what I can do!

I’m sure that you have a huge amount of knowledge, talent and expertise – make sure that you’re making the most of it and helping as many people as you can!